Nick Barron over at Societrends put together a quick, but very worthwhile, two-part post titled “Social media puts on its business suit…” I highly recommend anyone interested in seeing how tools like Twitter can have a REAL impact on businesses, to read his posts.
Nick makes a great case for why organizations can reap benefits from the use of social media, but also the challenges they face. Furthermore, he points out the transparency of using sites like Twitter, which is one factor we always tell (err…warn) our customers to be prepared for.
You can read Nick’s posts HERE.