“Share the Moment and Spread the Wealth”
That’s the headline in a recent NY Times article. It’s all about sharing. Sharing what you ask? Everything and anything on the web. Really. And you know what, I agree. Sure there are (and always will be) those who feel the ability to easily share content on the web will lead to massive amounts of spam, but one, the web is already full of spam, and two, I think the whole notion of sharing will weed out the sub-par content. That is, if content is obviously spam (which is pretty easy to catch) it die a quick death.
When I consult with clients, whether it be for social marketing, as a blog manager or site redesign work, I am adamant about making every piece of content ’shareable’, even static web pages. There are many reasons to do this, but most of all, it’s because you can and it’s very easy to do. There are many services which, for free, make it extremely easy to integrate sharing features into a blog post or web page. The NY Times article (which can be read HERE) mentions but a few, including AddThis and ShareThis. There are many more.