There are still companies today that feel social media, and therefore social media marketing, is a fad, and is unnecessary for “my business.” Well, what if I told you people spend more time on Facebook than Google? Hmm…
Although how we use social media may change, the idea of social media is here to stay. Which means, if you’re not some how, in some way, communicating with your customers online, researching what your customers are doing online, responding to customers complaints online…you’re going to lose.