Bikefit.com
The Company: the nation’s top bike fitting company, for education and product
Goals: rework entire site while integrating latest social media tools and new shopping cart
Challenges: site hasn’t been updated in years. Lots of information, lack of organization. No social media tools
Evergreen Mountain Bike Alliance
The Organization: Evergreen is Washington States largest mountain bike advocacy and trail building group, with over 5000 members/contributors
Goals: Redevelop social media strategy and determine where best to allocate limited resources
Challenges: Existing social media strategy is stale and unorganized. Not all members of the organization are active Internet users