Pay Per Click (PPC) advertising works. Here’s why:
- You can choose your target audience
- You can measure results & track ROI
- You can use PPC for keyword discovery – that is, discover what people are actually looking for
- You can turn it off and on instantly
- You can spend as much or as little as you want
The top three Sponsored Links & those appearing in the right column result from Pay Per Click campaigns
The top three Sponsored Links & those appearing in the right column result from Pay Per Click campaigns
It’s very easy to set up PPC campaigns in Google Adwords, Yahoo Sponsored Search or MSN AdCenter (although with the recent announcement between Yahoo! & Bing, these two will become one), find some keywords, create some ads and hit go. You’ll probably even get some hits, maybe a sale or two. But if it were this easy, wouldn’t everyone be doing it?
Why We Bring Results:
- We have successfully managed PPC campaigns of all sizes, with budgets from just dollars a day to upwards of $50,000/month
- We produce real, quantified results, including substantial increases in conversion rates and ROI
- We take the time to listen to you and what you want to accomplish before setting up anything. We are the experts in PPC management, but no one knows your business as well as you do
- We focus on achieving YOUR goals. We very strongly believe that PPC is most effective when something can be tracked (be it a sale, form filled out on your website, a request for a brochure, etc.) Otherwise, you might as well throw your money down the toilet.
- We understand the ins and outs of every major PPC platform, including Google Adwords, MSN AdCenter and Yahoo Sponsored Search. This means we can set up campaigns quickly & efficiently
- We’re completely transparent about the work we’re doing. If requested, we’ll give you access to all the same tools we’re using
Things To Keep in Mind:
- PPC is great for testing how your website functions (or doesn’t) with real visitors. By targeting the audience you want to reach, you can direct customers to specific landing pages within your website. You’ll be able to see very quickly whether your site is converting or not, be it the amount of time visitors stay on your site, number of pages they are viewing, whether a form is being filled out, podcast downloaded, etc.
- PPC works very well for identifying what keywords online users are actually searching on and which ones convert. With this knowledge, you can better target SEO initiatives as well as assist with website content
Contact Us Now to discuss Pay Per Click opportunities for your business.