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Sustainability + Social Media Marketing = Success

How are some of the largest, and smallest, companies in the world using social media marketing to represent their sustainable brands?

Sunday I leave for San Francisco for the Justmeans Social Media for Sustainability conference. The range of speakers is very impressive, including:

Josh Becker, General Partner & Co-founder, New Cycle Capital
Raphael Bemporad, CEO and Co-Founder, Bemporad [...]

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The Power of Sharing

“Share the Moment and Spread the Wealth”

That’s the headline in a recent NY Times article. It’s all about sharing. Sharing what you ask? Everything and anything on the web. Really. And you know what, I agree. Sure there are (and always will be) those who feel the ability to easily share [...]

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Is Social Media Marketing Here to Stay?

A recent study by the Association of National Advertisers suggests more and more companies are using social media as part of their marketing efforts.

As marketers embrace new media platforms, social media and viral videos have seen the largest jump in ranking, according to a survey done by the ANA (Association of National Advertisers), BtoB Magazine [...]